What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?

what two main ad formats can be used in a google display ads campaign?

What two main ad formats can be used in a Google Display ads campaign? 

  1. Search Ads 
  2. Uploaded Ads 
  3. Social Ads 
  4. Responsive Display Ads 

The two main ad formats you can use in a Google Display ads campaign are B. Uploaded Ads and D. Responsive Display Ads


Both Uploaded Ads and Responsive Display Ads are the main ad formats you can use in a Google Display ads campaign. Display ads can be created using both of these formats. However, both of them have their pros and cons. So, you will need to choose one based on the requirements. 

With the responsive display ads, the ads are made by Google automatically using the assets that you provide. You need to provide some logos and high-resolution images. However, this ad format is not for everyone as you will not have full control. It is better to look for other ad formats if you want to have complete control over how the ads appear, brand requirements, and others. 

On the other hand, uploaded display network ads are the ones that you make and upload to the Ads Platform of Google. Create them in different formats like AMP HTML ads, HTML5 ads, and others. You will have full control over the ads and how they appear. However, there are places where the custom ads might not fit; use responsive ads for those spaces. 

Now, you know what two main ad formats can be used in a Google Display ads campaign?. However, it would be best to learn more about these ad formats before choosing them for yourself. 

What Are The Responsive Display Ads? 

Responsive Display Ads are one of the most famous ad formats by Google that is coms with machine learning technology. It helps to optimize multiple inputs and provide the best-performing combinations to the audiences. Also, it has the power to adjust the appearance, size, format, and others based on the ad space. 

There are many advantages available that you can get from Responsive Display Ads. Here are some of the most crucial ones given below. 

Responsive Display Ads Advantages 

Before you choose this advertisement format for yourself, you need to check all the advantages. It will help you to know if the ad format is perfect for you, or you need to go with other ones. 

1. Adjustable Sizes 

As mentioned above, the responsive display ads format helps to adjust the format and size to fit in different ad spaces. It means the ad can be a banner on a website while formatted as text for a mobile app. It helps you get saved from hard work and provides results instantly. In addition, automatic adjusting format and size means that the ads have better conversion opportunities and reach. 

2. Optimize Inputs 

Similar to the above benefits, the responsive display ads also help to optimize the inputs. All you have to do is provide some inputs. Google will test all the combinations automatically and select the excellent performing one among them. According to reports, conversions increase more than 10% when the CPA is similar with multiple inputs, compared to single set assets. You can add up to: 

  • Five headlines 
  • Five logos
  • Five descriptions 
  • Fifteen images 

Try to add maximum media file limits to get the best combination with ease. 

3. Usable Along Dynamic Remarketing 

If you’re doing any dynamic remarketing campaigns, you can include responsive display ads with the help of your feed. When you add the ads to your campaign feed, they will display as stairs and dynamic formats. 

4. Saves Your Time 

Forget managing more than one ad and A/B testing at ad group and campaign levels. Now, advertisers can focus on performance and other important things. 

5. Monitor The Performance 

You will have the control to monitor the performance of all the assets. All the details of the report are available in the asset report in Google Ads. Here are the steps to follow to review them. 

  1. Select the Ads and extensions 
  2. Then, click on view asset details 
  3. You will find all the performances sorted from low and ending at best. 

If you’re looking for these benefits, then Responsive display ads are the best choice for you. Another answer of What two main ad formats can be used in a Google Display ads campaign? is also an excellent ad format used by millions of users. Here is everything that you need to know about the Uploaded ads. 

What Are The Uploaded Ads? 

Unlike the responsive display ads, you will be able to create your own ad using this ad format. You will have complete control over the ads, and you can make them using the Google Web Designer. You can add templates, texts, images, logos, and other media to create the best combination. 

However, you need to keep in mind that as the uploaded ads are created outside Google ads, they might not run all parts of the display like the responsive display ads. You can upload the ads in different formats.  

Uploaded Ads Benefits 

If you plan to choose the uploaded ads for your website, here are some of the advantages that you need to know first. 

  • Full Control 

Unlike responsive display ads, you will have complete control over what appears when you upload and build your ads. If you want to have full control over your ads in the campaigns, this is the best ad format for you. 

  • Different Formats

As these ads are created using tools like Google Web Designer outside, you will be able to upload the ads in different formats such as a GIF, .zip, PNG, JPG, and others. 

However, if you want to edit the existing uploaded ad, you will require to re-upload with a new set of reports. 


Responsive Display Ads and Uploaded Ads are the two main ad formats you can use in a Google Display ads campaign. You can use any of them to post your ads effectively with their own set of benefits. Take a look at the benefits of both of these formats to know which one is best for you. All the details of these ad formats are provided above to help you through the process as per requirement. 

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