Every day, thousands of “Snappers” look at the Snapchat logo on the home screen of their mobile phones. However, interestingly, not many know how it originated and what it signifies.
In this article, you will learn how the logo took the visual design that you see right now. I will explain some interesting facts about the logo of Snapchat and how it was designed. In addition, I will also be explaining how the logo changed over the years.
What Is Snapchat?
Snapchat is a social media website created by Bobby Murphy and Evan Spiegel to make a convenient photo and video-sharing platform.
Established in 2011, Snapchat centered on the project named “Picaboo.”. Therefore, senders can specify the amount of time that films or photographs can be viewed, ranging from one to 10 seconds, before they permanently disappear from the recipient’s mobile device.
Snapchat Logo Design
The Snapchat logo png has various elements. The most important ones are:
Snapchat Logo Emblem
Snap Inc. developed the Ghostface Chilian logo with the influence of Picaboo. Picaboo can be broken down into logical portions to produce “Pic a Boo,” which is Spanish for “a picture of a ghost.”
Designers of the logo first incorporated the concept of “fading shots” using a cartoon illustration. Even though the multimedia material is no longer accessible, the app still keeps it in memory, so it’s vital to keep that in mind. According to the ghost logo, if you don’t see something, it doesn’t imply it’s not there.
Snapchat Logo Colors
If you see the fan-made neon Snapchat logo, an outline-heavy white ghost image is contained within a round, yellow square. The logo originally had a gradient background with three-dimensional shading and illumination. Then it became uniformly light. The logo designers selected the Pantone Yellow U color after looking at the logos of many rivals.
But the logo, as it currently stands, uses a slightly different shade of yellow. Brighter and almost acidic, it. Additionally, the former logo featured a tiny red patch (depicting the ghost showing its tongue).
Snapchat Logo Font
Picaboo was the initial name of the app, but young people quickly replaced it with Snapchat. Spiegel designed the app’s yellow, white, and black logo, which features a cheerful ghost poking out its tongue.
The designers eliminated all unnecessary elements from the not-so-pink Snapchat logo over time. Now, it is a contemporary and simple graphic with keys to its original yellow, black, and white color palette.
The Snapchat icon comes in various variations, but the only difference is in the forms and colors. For example, a yellow, black, or white ghost can be seen on a white or yellow circle with black outlines. In addition, you can place the same ghost on a solid square with rounded corners. Whatever shape the emblem takes, millions of people across the world recognize it instantly.
Snapchat Logo: History And Evolution
In the beginning, Snapchat was not always called Snapchat. Named “Picaboo,” which implies a fading picture. If you break the word down, it can be interpreted as “Pic a Boo.” This roughly translates to “Photo of a Ghost” in the language of the Spaniards. That is how “Picaboo” and, subsequently, Snapchat were created.
Evan Spiegel, the Co-founder, and CEO of Snapchat gave this logo a name – Ghostface Chilian. This was named as such to honor Ghostface Killah, a gangster rapper from the Wu-Tang Clan. This is not surprising since Spiegel’s dedication to rap as a fan and performer is pretty well known in the Snapchat community.
2011 – 2013
Snapchat’s early logo is similar to the Picaboo emblem, which depicts a ghost with a grinning and a circular head. Chilean also has a large tongue, an unevenly designed base, and two very short (but cute) arms. It’s similar to a classic Halloween costume of a ghost.
2013 – 2019
The ghost is missing a face in the revised edition of the Snapchat logo. In the words of Snapchat’s proprietors, this implied the notion that each user signifies a symbol.
On the other hand, Snapchat skeptics believe that the designers modified the logo for mysterious reasons. In their words, the logo was altered when a designer of Picaboo filed a copyright infringement complaint against Snapchat.
2019 – Present
2019 was a very controversial year for Snapchat, according to the statements of multiple Snapchat users. This was partly due to the logo makeover.
The ghost’s shape got thicker, and designers considerably darkened its outlines. This prompted outrage because Snap Inc. did not publicize the adjustments. However, the upgraded black Snapchat logo came with odd visual and performance patches that arrived on the iPhone App store.
This was meant to go hidden, but users quickly spot it immediately. They started submitting complaints and petitions and leaving negative ratings on the Apple App store. Many users uninstalled Snapchat because they thought the emblem was unsightly. Snapchat officials said that the large borders made the ghost more eye-catching.
FAQs(Frequently Asked Questions):
Many Snapchat users have asked various questions related to the Snapchat logo. The answers to some of them are:
Ans – The Snapchat logo that you see represents a cute ghost called Ghostface Chilian. Although it’s true that many users have gotten confused about the design, thinking it’s a bell because of its shape.
Ans – There are various ways to learn how to draw the Snapchat logo. Some of the best ways:
• Simply look at the logo and try to trace it on paper.
• Then, have an image of the logo in mind and make interesting renditions of it.
Ans – Yes, Snapchat is expected to grow in popularity. This is because, since the popularity boom of TikTok, short-form content has become increasingly popular. So Snapchat is expected to grow bigger this way.
Ans – So far, Snapchat has faced many controversies so far, like:
• Hackers have leaked the data of millions of users.
• In addition, many users have uploaded and shared pornographic material on the platform.
Conclusion
Snapchat and the Snapchat logo are among the five leading social media applications, along with Twitter, LinkedIn, Google+, and, of course, the globe-conquering Facebook, in a modern world chock-full of social media apps, with many more being introduced practically daily.
By the end of 2014, Snapchat had 60 million downloads and 30 million users, with more than 40% of 18-year-old Americans every day. The app is a newcomer to the mobile social networking market, but its success story is worth reading for every aspiring entrepreneur.
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