Q1. What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
- Build Awareness
- Drive Action
- Generate Buzz
- Influence Consideration
The correct answers are A. Build Awareness, B. Drive Action, D. Influence Consideration.
By using Display campaigns, it is possible to bring the display ads on platform like Google Display Network. To be very specific targeting allows you reach a plethora of pages on the Display Network.
As a result, it can be stated that Targeting Google Display Ads is deeply interlinked to fulfulment of marekting objectives or business goals. The Question here is, What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads? Let’s find out the explanation of this answer and other details.
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?- Detailed Explanation
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads? As you know the correct answers now, you need to understand why they are correct. Build awareness display marketing objective is used to maximize the exposure of the brand and reach a large audience. If you desire to engage with the users who are researching the services or products currently, then influence consideration display marketing objectives is perfect.
Influence consideration display marketing objective is perfect if you plan to re-engage with the users who have shown interest in your brands. On the other hand, Generate Buzz is a wrong answer and not a strategy. The short information is not enough to learn about these; you need to know more before applying them.
Marketing Objective
There are a total of three marketing objectives that you can choose for your business. Based on your choice, the ads will start appearing in places. So, make sure to select the most appropriate one to help your ad reach target customers. You can choose between building awareness, driving actions, and influence consideration.
Based on what you are choosing, your bidding and targeting options will depend. Therefore, it would be best to have a clear understanding before choosing any of the three options mentioned above. Here is some detailed information about the objectives of Google Display Ads.
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Google Display Ads Marketing Objectives
How about learning some thing more other than What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads? Although, the three essential things are mentioned above in short. They are not the only thing that you need to know about the display ads marketing objectives. Here some details and insights about them are given below.
Brand Awareness
If you want to increase the number of people who can see your ad, this is the best marketing objective. This marketing objective can help your business to become well-known. Spread your products and services across a vast audience base to get more conversions. People will start recognizing your brand name, products, and logo.
However, this campaign is not very effective in getting you clicks. Instead, it will leave a good impression on your company. Your goal is to introduce a new feature to people that is very uncommon and make people see them. It uses affinity audience targeting and demographic targeting to send the ads to potential customers.
Now you know “what are the three marketing objectives that can be met via targeting on Google display ads” Make sure to choose the perfect one for your business. For example, if you have started a new business with brand new products, then the Brand Awareness objective is the best choice for you. Available products, however, do not make much impact on users with the brand awareness objective.
Influence Consideration
It helps to increase the customer traffic to the website and increase engagement. But, first, you have to find which one your business needs and select the best one. Apart from that, it includes engagement ads, audience marketing, and others. They are the consumers who actively research products using the Google Display Network.
Engagement ads are the best to provide a lot of information about your business to the customers. It can be displayed in different ways, such as it can redirect you to the website with a click, hovering over the ad is expanding it, scrolling through the ad provides many pictures.
It is helpful to inform customers more about their products, the competition, and other details to make them understand the benefit of buying from you. Educating your customers is a way to engage with them and expand their customer base. It is one of the objectives that you will get as an answer from “what are the three marketing objectives that can be met via targeting on Google Display Ads.”
Drive Action
This is another very important marketing objective of Google display ads. This objective uses conversion and remarketing optimizer building that helps to push potential customers to buy a product. In addition, Remarketing is helpful to display your ads to people who have already made a visit to your site or filled a form online.
You can use this ad to serve individual customers who can keep the business top of your mind. The best way to do that is by identifying the customers who have filled a form of contact or downloaded a whitepaper. This marketing objective is best when you want to find customers who are very close to making a purchase.
If you are trying to keep the ongoing conversion or close a purchase, then a drive objective is helpful to produce engagement and influence the business. First, however, you need to know what you want to do with the business and choose wisely based on the requirements. As mentioned above, the target audience will depend on what objective you are choosing.
Now that you know what are the three marketing objectives that can be met via targeting on Google display ads along with the details. Here are some other things that you must know before choosing one among them.
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Frequently Asked Questions
Q1. What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads? The right answers to these questions are Build Awareness, Drive Action, Influence Consideration.
Q2. Can Display Ads Be Targeted?
Yes, Display Ads can be targeted easily. But how? By adding targeting signals to the campaign and looking for audience segments, you can taregt the Display Ads. Furthermore, it enables a marekter to find the right audience segments tp fulfill the campaign goals.
Q3. Do Google Display Ads Use Keywords?
By using keywords in Google Display Ads, the process of targeting becoems more easier. Since, keywords are relevant to a particular niche, audience segmenting and taregting becomes more meaningful.
About Google Display Ads
“Before figuring out what are the three marketing objectives that can be met via targeting on google display ads, it is vital to know more about these ads. Firstly, Google display ads are different from conventional Google search ads. So let’s throw some more light on how these ads work!”
“Do you know that feeling when someone tracks your activities? Well, Google keeps doing it online with every person using the search engine. Yes, it is equivalent to stalking your behavior online before displaying exactly what has been on your mind.”
“Remember those times when suddenly the dresses you saw on Pinterest for fun appeared on your Facebook newsfeed? That is precisely what display ads do! They stalk consumers and lurk in the shadows waiting to pounce upon your impulses at a time when you least expect it.”
“This is precisely when we cna never explain impulse purchases even when you are broke, and it’s the end of the month. Once you keep seeing those dresses everywhere online, you will give in at some point. As a result, Google’s scores and consumers lose their money!”
Terms You Have To Know:
“We know you want to find out what are three marketing objectives can be met via targeting on google display ads, but you need to know the terms associated with Google display ads before. So keep reading to find out what the terms mentioned below mean in this context.”
1. Retargeting
“Retargeting literally means targeting your audience for a second time once they have visited your website. For instance, someone visits your online shop for some window shopping and leaves without buying anything. Google display ads can be sued for retargeting thisw crowd by showing them the products they engaged with.”
2. Audience
“Businesses build their own target audience, and Google simply acts on the information you provide. However, the audience in this context can be three different types as follows,”
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Affinity
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In-market
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Custom Intent
“The three types of audiences might be different froim each other but nonetheless are equally crucial for every business in the long run!”
3. Bid Modifications And Placements
“The bid modifications features enables businesses tomake changes to their bids automatically if and when specific conditions are fulfilled. For example, while many brands might bid on some particular aspects of their target audience. Placements are the spaces where businesses usually want Google to show their ads.”
Conclusion
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads? – Was the explanation clear to you? Although there are only three marketing objectives available right now in Google display ads. You never know when Google is going to roll out some new ones in the market. Some new marketing objectives can appear very early with unique benefits and new angles.
So, you need to be updated with the marketing objective and other news. However, when it comes to choosing one now, you have to do that based on the audience. If you want your ads to reach the right area and audiences, it is essential to go through the marketing details.
Having any doubts? Let us know in the comment area below, we will be trying our best to solve it soon.
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