What are the three marketing objectives that can be met via targeting on Google display ads?
- Build Awareness
- Drive Action
- Generate Buzz
- Influence Consideration
The correct answers are A. Build Awareness, B. Drive Action, D. Influence Consideration. Let’s find out the explanation of this answer and other details.
As you know the correct answers now, you need to understand why they are correct. Build awareness display marketing objective is used to maximize the exposure of the brand and reach a large audience. If you desire to engage with the users who are researching the services or products currently, then influence consideration display marketing objectives is perfect.
Influence consideration display marketing objective is perfect if you plan to re-engage with the users who have shown interest in your brands. On the other hand, Generate Buzz is a wrong answer and not a strategy. The short information is not enough to learn about these; you need to know more before applying them.
There are a total of three marketing objectives that you can choose for your business. Based on your choice, the ads will start appearing in places. So, make sure to select the most appropriate one to help your ad reach target customers. You can choose between building awareness, driving actions, and influence consideration.
Based on what you are choosing, your bidding and targeting options will depend. Therefore, it would be best to have a clear understanding before choosing any of the three options mentioned above. Here is some detailed information about the objectives of Google Display Ads.
Google Display Ads Marketing Objectives
Although, the three essential things are mentioned above in short. They are not the only thing that you need to know about the display ads marketing objectives. Here some details and insights about them are given below.
If you want to increase the number of people who can see your ad, this is the best marketing objective. This marketing objective can help your business to become well-known. Spread your products and services across a vast audience base to get more conversions. People will start recognizing your brand name, products, and logo.
However, this campaign is not very effective in getting you clicks. Instead, it will leave a good impression on your company. Your goal is to introduce a new feature to people that is very uncommon and make people see them. It uses affinity audience targeting and demographic targeting to send the ads to potential customers.
Now you know “what are the three marketing objectives that can be met via targeting on Google display ads” Make sure to choose the perfect one for your business. For example, if you have started a new business with brand new products, then the Brand Awareness objective is the best choice for you. Available products, however, do not make much impact on users with the brand awareness objective.
It helps to increase the customer traffic to the website and increase engagement. But, first, you have to find which one your business needs and select the best one. Apart from that, it includes engagement ads, audience marketing, and others. They are the consumers who actively research products using the Google Display Network.
Engagement ads are the best to provide a lot of information about your business to the customers. It can be displayed in different ways, such as it can redirect you to the website with a click, hovering over the ad is expanding it, scrolling through the ad provides many pictures.
It is helpful to inform customers more about their products, the competition, and other details to make them understand the benefit of buying from you. Educating your customers is a way to engage with them and expand their customer base. It is one of the objectives that you will get as an answer from “what are the three marketing objectives that can be met via targeting on Google Display Ads.”
This is another very important marketing objective of Google display ads. This objective uses conversion and remarketing optimizer building that helps to push potential customers to buy a product. In addition, Remarketing is helpful to display your ads to people who have already made a visit to your site or filled a form online.
You can use this ad to serve individual customers who can keep the business top of your mind. The best way to do that is by identifying the customers who have filled a form of contact or downloaded a whitepaper. This marketing objective is best when you want to find customers who are very close to making a purchase.
If you are trying to keep the ongoing conversion or close a purchase, then a drive objective is helpful to produce engagement and influence the business. First, however, you need to know what you want to do with the business and choose wisely based on the requirements. As mentioned above, the target audience will depend on what objective you are choosing.
Now that you know what are the three marketing objectives that can be met via targeting on Google display ads along with the details. Here are some other things that you must know before choosing one among them.
Although there are only three marketing objectives available right now in Google display ads. You never know when Google is going to roll out some new ones in the market. Some new marketing objectives can appear very early with unique benefits and new angles. So, you need to be updated with the marketing objective and other news. However, when it comes to choosing one now, you have to do that based on the audience. If you want your ads to reach the right area and audiences, it is essential to go through the marketing details.