Q1. Which Is A Best Practice For Optimizing A Landing Page For Google Ads?
- Several links to related websites
- Easy to navigate content
- The same programming language across the whole site
- Prominent headlines in several font styles and sizes
The correct answer is “B. Easy to navigate content.”
You might know that google ads are very effective for better sales and conversions. However, there is no way to be sure that the landing page of your website will be effective and provide results. Although advertisements contain that promise, the landing page has to deliver the result.
So, before putting your landing page in Google ads, you need to make sure to optimize them very well. To do that, you need to know Which is the best practice for optimizing a landing page for google ads? here, you will get your answer and all the details you seek to prevent losing money and clients.
However, it will not generate any sales and conversations if you use a slam-dunk ad on a mediocre landing page. When you have the budget to invest in ads, you do not want to happen to your landing page. So, there are some things that you need to do and ensure as many visitors as you can.
Many different things can create a profound impact on the ads landing page. Here are some of the most important ones given below to help you know.
Factors To Keep In Mind For Ads Landing Page
The question here is Which Is A Best Practice For Optimizing A Landing Page For Google Ads? Let’s kickstart the discussion with the best practices to be kept in mind for the Ads landing pages.
1. Images And Videos
One of the most visually appealing factors of your landing page is images and videos. It will attract more people to increase the conversions and number of visitors. Images are much more effective than any written text, while videos can double increase the effectiveness. Therefore, videos are expected to be the most important factor that increases traffic.
No one wants to miss the opportunity of missing out on the traffic. Videos and images are pioneers to drive the traffic of the websites and make a significant impact in conversions. For example, you can get a very useful marketing benefit with the help of an explainer video on a website.
2. Design
One of the most important parts of the landing page is the design of the landing page. You have to make it very attractive to increase the total number of visitors. Even if your page is at the top position in search results and is well optimized, the conversion rates will not increase if it is not well designed.
The primary purpose of the landing page is to provide conversions, and one of the main factors is design. Therefore, you have to make sure that the design of the page is very good. With a good design on your landing page, you will drive visitors to buy products from your website.
You have to keep in mind to keep some of the important things perfect on your landing pages, such as color palette, graphics, images, CTA button, typography, attractive fonts, and others. If any of the areas are not good and the page’s design lacks perfection, you will lose the opportunity to convert potential customers. Eventually, your business goals will remain unmet.
As you are here to find out, which is a best practice for optimizing a landing page for Google Ads? This is one of the most important ones that you need to keep in mind.
3. Call To Action
Even if you are not familiar with CTAs, you might have used them at some point while browsing. They are one of the critical parts of the pounding pages that will help to boost conversions. Call to action is one of the features that motivate visitors to stay on a website.
If the visitors do not click on it, then you will lose conversions. But it increases the overall number of conversions on a website. Some commonly used CTAs are Buy Now, Download Now, Get a Free Trial, Subscribe Now, and others. You can also ask them questions to engage with the audience.
It gives the visitors a reason to click and check out the process. However, you have to place them very well to make them effective. If they are not placed well, you will not be able to affect the costumes.
Read Also: How Does Google Ads Generate Responsive Search Ads?
4. Mobile Friendly
You have got the answer of which is a best practice for optimizing a landing page for Google Ads? A large part of that depends on how mobile-friendly your landing page is. Nowadays, most people use their mobile devices for visiting websites or searching for a product.
You have to make sure to reach them and use the opportunity to convert as many potential audiences as possible. According to reports, more than 60% of traffic comes from mobile devices, and they are very effective for spreading brand awareness as well. So, you need to make sure that the landing page is well optimized for mobile devices.
It needs to be very responsive and fast to engage customers and make them explore the website and products. Not only mobile devices, but make sure to optimize the landing page for tab, desktop, laptop, and other devices as well.
5. Testimonials
If your landing page contains testimonials from many people, it is bound to win visitors’ trust. It is an effective way to assure the visitors that they are at the right place for their products. You can create video testimonials, text testimonials, and others on your landing page.
Most of the visitors are interested in what other people have to say about their experience. Also, if you manage to get a testimonial from an influencer or celebrity, you will eventually get better conversions.
To learn which is a best practice for optimizing a landing page for Google Ads, these are also very important factors that you need to keep in mind.
Read More: What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?
Frequently Asked Questions
Which is a best practice for optimizing a landing page for Google Ads? The correct answer to this question is “Easy to navigate content.”
Following are the steps for optimizing the landing images:
• State your brand image clearly.
• Keep the design of the landing page simple.
• Make use of the scarcity techniques.
• Include your contact details.
• Incorporate different kinds of headlines.
• Use contrasting color combinations.
As per the experts, Yes, video landing pages tend to convert in a better and seamless manner. Statistics state that a landing page having videos could raise the conversions by 130% minimum.
Advanced PPC Landing Page Strategies
When it comes to optimizing your PPC landing page, it is a single page that is used in certain paif campaigns on Bing Ads, AdWords or certain similar platforms.
This landing page is used mainly by visitors who are “landing” on this page when they are clicking on a PPC ad. So when you are creating a PPC landing page, it will benefit you greatly if you have these advanced strategy techniques.
1. Optimize The Page Speed
The landing page that you have should have a high loading speed, as its main component. To have a slow page loading speed is that one thing that will irritater the visitors and potential customers of the page.
2. Maximise Lead Generation Opportunities
Now that once the loading page speed is properly optimized, next it is important that once you have a visitor in your landing page, they interact with everything and taje action.
So make sure that each visitor gives their email address, and phone number, along with that have a call-to-action button in place in the landing page.
3. Use A Sticky Header
When you have a PPC landing page it is important to have a sticky header, and not only that, make that header in such a way that it stays with the visitor as they keep on scrolling down the screen. But the header will only show a short heading and also the CTA.
4. Match The Content To Your Ad
To increase your Google’s Quality Score, it is important that your target keywords and the content on your landing page align with each other. If you do it properly then this will simultaneously improve your website ranking in the auction without even paying the higher price per click.
5. Optimize The Content Length
Another important thing about the landing page is that make it as crisp and clear as possible. Don’t add too much unnecessary content and tire your customers you by making them go through all the content.
So it is best to write the content in shorter paragraphs, by using the right target keywords scattered all over the paragraphs.
Conclusion
If you want to find out the answer to “ Which is a best practice for optimizing a landing page for Google Ads? “then here are some of the things you need to keep in mind. They will help you optimize the website’s landing page and boost overall conversions. Make sure to go through all the points to make the website much more responsible and effective.
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