When you are running a non-profit campaign, no matter what you are raising money for, it is important to make sure that you are using every single tool at your disposal.
One tool that you may have been thinking about but haven’t properly implemented yet is the potential for technology to boost your campaign.
What you might not know exactly is how to use technology to make your campaign a success. The good news is that this guide has been created in order to give you the full overview.
Take a look now in order to learn all about it.
1. Reach More People With Text Message Marketing
If you are looking for a proven way in order to easily be able to get people to donate to your non-profit, then it is absolutely imperative to make use of text messaging marketing, as this will enable your non-profit to reach more users in an intimate and direct way.
The difficult part can be knowing which companies offer a great text message marketing service. That’s why it is recommended to check out the services available at Tatango today.
2. Engage in Data Analysis
If you want to make sure that your non-profit campaign is progressing in a smooth manner, then it’s important that you have a clear idea of the types of donors that you already have so you can better market to them in the future.
Data has already changed the way that non-profits do business, meaning that it is definitely something that you should already be engaging in today.
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As the rise of Substack has shown, people certainly enjoy receiving news directly into their mailboxes.
This means that if you are serious about getting in touch with people and letting them directly visit your website, then investing in newsletters is absolutely essential.
It’s definitely worth using a great third-party system that will allow you to write easy-to-read and informative newsletters that make people interested in what your non-profit does.
4. Have a Variety of Donation Options on Your Website
It is going to be very hard to get people to donate to your website unless you give people a full suite of ways in order to be able to give you money.
This is why it’s so important to have a lot of different donation options on your page. This can be anything from a subscribers-only type of donation option to a simple “donate now” page on your website.
The important part is to make sure that your business’s website is easy for people to use and guides them to whatever it is that you have to offer.
| Note: If you are not entirely sure how to do this yourself, then it is highly recommended to use the services of a dedicated web developer. It will cost you some money to hire one, but this is nothing compared to the money that you will be able to make from donations as a result. |
This article should have given you some ideas about using technology to boost your non-profit’s campaign.
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