What’s The Biggest Challenge For Most Businesses When Going Online?

what's the biggest challenge for most businesses when going online?

Option 1: Planning a budget

Option 2: Defining a customer base 

Option 3: Developing a plan 

Option 4: Optimising a website 

If you are here, it means you are looking for the answer to “what’s the biggest challenge for most businesses when going online?” Well, all of the options are challenges that a business faces when going online. However, when it comes to choosing the biggest one, option 3: Developing a plan is going to be the most important one. 

In 2022, any business plan needs to have a strong online component. With search engines and social media platforms becoming second nature to human beings, every business needs to have a substantial digital presence. This is why if you are a brand looking to create and run with a solid, workable, and high ROI generating plan, you need to go for digital marketing services by Digitech Web Design

Most businesses have reported that developing a plan is a tough part when transferring their business online. However, you need to know in detail why this is the biggest challenge. So, here is the explanation given below that will help you to know more. 

Innovation will be necessary for the business setting, which includes their digital presence. In the example of Savannah Legal, they cited that people searching for family lawyers are looking at online reviews to find their best options. The same goes with the other companies out there, businesses must find their way to be visibly available online to be able to get more clients.


Now that you know the right answer to “what’s the biggest challenge for most businesses when going online? You must be wondering why it is the right answer among all the other ones. Go through this explanation to know the details about why this is the correct answer. When going online, businesses face a lot of issues in the initial stages. However, the biggest challenge is developing a proper plan. 

Most businesses do not know what to focus on when going online. The online business structure is far different from offline. This is why marketers struggle to make a good plan.  Some of the common places they start focusing on include social media marketing, search engine marketing, and SEO. 

If a business wants to be successful, then they need to make a plan of business before moving on to online platforms. While creating the proper plan, you will need to keep some of the things on your head, such as budget, resources, industry, demand, and others. After the plan is ready, you can start looking for a channel. 

This explanation might have helped you to know why developing a plan is the right answer to“what’s the biggest challenge for most businesses when going online?” Let’s find out some other challenges in brief. 

What Are The Other Challenges Most Businesses Faces When Going Online? 

You already know that developing a plan is the biggest challenge when businesses go online. However, there are some other challenges available that you need to know about as well. Here are some of the other very common challenges given below. 

1. Lack Of Good Staffs 

One of the most common challenges a business faces after moving online is the lack of highly qualified employees. Having good staff is very good for every company. On the other hand, a lack of good and qualified employees can make a company get bad results. To create online visibility and increase brand awareness, you will need to have staff with high technical skills who know how to work on different platforms and provide well-designed, attractive work. 

2. Security 

You already know “what’s the biggest challenge for most businesses when going online,” but this one is also a very serious challenge that most businesses face. While you do not worry much about security in offline business, online business is completely different. 

It is easier to get hacked or attacked online if you are not careful. You have to make sure that your business and all the confidential data are safe. If you do not have the right security measures, then you will not be able to win customers’ trust. 

3. Competitors 

While offline world competitors are limited to your locality, you will be going toe to toe with international competitors in the online market. New competitors are joining the market every day with new marketing strategies, products, and others. You might need to come up with a good strategy to be ahead of these competitors. Before moving to the online world, you need to know which competitors are available and their strategies. 

4. Payment Process 

Along with the business, you have to also move the payment process online. Now, when you are creating an online payment process, you have to make sure that the process is reliable and trustworthy. 

Compared to offline modes, users and customers tend to rely lower on online payment processes. You have a variety of options available to choose from. Make sure that all the different options are available for customers. So, they can pay using whatever gateway and card they want. 

5. Personal Connect With Customers  

It is always better to keep personal contact with your customers in an offline store than on an online mode. On an online mode the connect feels impersonal. Keeping a personal touch with your customers are quite important for running a business, so even if you are not interacting with them face to face, then it is important that you give a personal touch to it.

6. Building A Website  

When you want to shift your business online the most important step of the process is to have a website of your own. Having an online presence on different social media sites for your business is very crucial to help your sales.

When you have created your website you need to list all your services and products provided by the company on your website. Then you need to build your digital presence for business. This digital presence will ensure that your business gets an opportunity to get noticed by prospective customers who will become future customers of your business.

This will directly help your business grow, especially small businesses. Often small businesses with less than 10 lakh investment avoid having a website of their own as they don’t want to spend more for a website of their business. But this move is what hinders their business from reaching out to prospective audiences.

Building websites at present have become very easy especially with several website builder platforms available online. You just need to purchase a subscription and package and customise your website with features of your choice.

7. Preparing Your Team Of Employees By Offering Training  

Another challenge you will definitely face when you want to shift your business online is employees not ready for the change. Most employees working for an offline business are new to the online business system.

Employers as well as employees do not know the ways and works of online business hence they try to avoid it. But this problem can be easily solved by setting up a training program for your team of employees so that they know the ins and outs of online business.

Training programs will help remove the fear of doing business online in employees. They can learn and understand the process which will help them be more open to the shift online.

8. Data Collection  

In offline businesses data needs to be manually noted so that no items or prices are misplaced. But while manually noting down the records errors are bound to happen after all we are only humans not machines. A customer goes into a shop, makes a purchase and pays it in cash or using any online payment method.

But in online business all data needs to be put in the website and all sales happen online that need to be taken note off. To upload this data which included prices of the products to be sold, no. of items available for purchase, discounts on items, product details, etc., need to be uploaded in CRM.

CRM or Customer Relationship Management, a cloud-based tool that manages and analyses customer relationships data. The data collection helps organise your online business catalogue and customer base as well.This process of data collecting ensures your business keeps restock on things that are running low or out of stock. While this data collection also keeps you noted of seasonal demand and customers who purchase from you frequently.

You can notify them of new offers and give special discounts to them to build a loyal customer base. This ensures an increased sales and loyalty towards your business. Hence why knowing data management is crucial for online business that often creates problems when done not properly.

Frequently Asked Questions: 

Q1. What Are The Challenges Of Doing Business Online?

When you are starting an online business, you have to be prepared for all the challenges. Here are some of the most common challenges given below.

• Attracting customers
• Identity verification
• Policies and rules
• Customer loyalty
• Data security
• Shipping products

Q2. What Are The Issues In Internet Selling?

You will face multiple issues during internet selling. Some of them are given below the details.

• Issues with cybersecurity
• Shopping cart abandoned
• Identify verification
• Refund and return policy
• Omnichannel experience
• Maintaining customer loyalty

Q3. What Are The Biggest Business Challenges?

Some of the biggest business challenges include:

• Globalization
• Diversity
• Innovation
• Government regulations and policies
• Too much information
• Complexity
• Technology

Q4. What Are The Challenges Of Using The Internet?

Although using the internet is the best way to increase and grow business. There are many issues and challenges in every step of the process that you need to prepare for. Some of the common challenges you will face include rules and regulations, privacy, development, maintaining standards, and others.


“What’s the biggest challenge for most businesses when going online?” is one of the most common questions of both Google Garage Certification and Google Digital Unlocked. If you are searching for the right answer, then you can go through this article.

Apart from the answer, you will also find detailed explanations and other challenges. If you like this article, then like and comment below. Also, share with others who are looking for the answer.

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