Social media marketing is all the rage these days, and for good reason.
It’s a cost-effective way to reach out to a large select target audience. Here are our best hand-picked social media marketing strategies to help you get leads and ramp up sales for your mobile repair shop.
Running a mobile repair shop is no easy feat. You need to have healthy cash flow levels at all times and keep liabilities at a minimum. But most importantly, you need to be constantly hunting for new clients, which can pose a significant problem if you don’t play your cards right.
Marketing can be expensive — that’s why most marketers prefer marketing on social media, which can be a bit tricky if you’re new to the game.
Here Are Five Prime Social Media Marketing Strategies To Promote Your Mobile Repair Shop
In this blog, we’ll discuss the best social media marketing strategies to expand your clientele for your mobile repair business.
The first step of any social media marketing strategy is to decide which platforms are right for you. For instance, LinkedIn is the perfect platform for a recruitment company to advertise its service to both employers and employees.
Similarly, a mobile repair shop would get the most utility from Facebook and Instagram. That’s because these two are the most widely-used social media platforms on the planet.
The trick to identifying which social media platforms are suitable for you depends on your target audience. People looking for mobile repairs aren’t on any particular platform, the best chance you have of getting their attention is by promoting your services on platforms that are most used by everyone.
2. Everyone loves discounts
Limited-time discounts are one of the most effective ways you can catch the audience’s attention. That’s because people just love discounts, giveaways, and freebies. But offering a discount is one thing and spreading the word is another. The method by which you promote your discount determines if you’ll be able to cash out on it.
Once you have your Facebook business page and Instagram channel set up, post mobile repair posters highlighting your ongoing limited-time discount offers. There are a few things to keep in mind while creating such posters. First, make sure they’re well-aligned and reflect your brand identity. You can do this by using a set of colors that go well with your logo and font.
Second, your poster should convey the message at first glance without the reader having to dive into it to understand what you’re trying to say. To do that, make sure you’ve bolded the discount statement and added images to break any blocks of text.
If making posters isn’t your jam, you can use an online graphic design tool like PosterMyWall to craft them in a few clicks.
3. Remember, content is king!
People often assume social media marketing is all about doing gimmicks — that’s not at all true. In fact, it relies quite significantly on audience engagement and valuable content.
For example, you can’t expect good results if you don’t already have a Facebook or Instagram page with a substantial number of followers. And how do you get these followers? By posting content that adds value to people’s lives.
Having a website blog helps you get traction. You can post articles on how to make small repairs. A great article would be about “how to put on your phone’s screen protector without having air bubbles.” This is something most people would want to read as it provides value. You can also post videos on your YouTube channel, demonstrating how to make small repairs.
Next, post the URLs of your articles and videos on your social media page, accompanied by a catchy caption and a poster made by a free social media post maker. Doing this will not only help you get more followers on social media but also drive traffic to your website and YouTube channel.
Once you’ve started getting plenty of traffic to your social media pages and website, you can consider running targeted social media ads to accelerate your leads and sales.
Social media platforms know the tastes and preferences of all their users, and use that information to display your ads only to people who are likely to buy services from you.
As a result, paid ads have replaced most conventional forms of marketing like TV or newspaper ads because they’re cost-effective and targeted. We suggest paid ads on Facebook and Instagram because they have the largest audience and can deliver the best results.
All you need to do is allot a budget and select your target audience. You should choose an audience near your area because people from too far are unlikely to come to you for mobile repairs.
Related: What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
5. Don’t forget about SEO
Search engine optimization (SEO) is perhaps the most powerful tool you can use to promote your business. SEO is a set of best practices that make your website and social media channels rank higher on Google’s SERPs (search engine rank pages). The higher your ranking, the more traffic you’ll get on your website, YouTube channel, and social media pages.
SEO isn’t a one-time strategy, so you’ll have to keep tweaking it to stay atop Google’s ever-changing algorithms. For starters, you can use Google Keywords Planner to search for the most-search keywords for your industry and incorporate them into your blog articles, social media posts, and YouTube video titles and transcripts. However, it would greatly help if you have an SEO specialist on board during your social media campaign.
Some final words
The strategies discussed above have worked like a charm for dozens of businesses across many industries. Although they’re tried and tested, they aren’t a universal formula that would magically work for everyone.
That’s because every business is different and has a unique brand identity and target audience. Therefore, you need to tailor these strategies to your business model and audience. Test each strategy using social media metrics every step of the way to know which strategies have been working out for you.
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